![\"How](\"https:\/\/reseller-hosting-themes.com\/wordpress\/wp-content\/uploads\/2017\/12\/how-to-efficiently-get-more-email-subscribers-300x225.png\")
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Every year, more and more people proclaim that email marketing is dead and that it’s time to move on. However, studies have shown that email marketing not only continues to go strong, but it’s also extremely effective.<\/p>\n
But what makes email marketing so effective?<\/strong><\/p>\n Trust.<\/p>\n People who have expressed their consent to receive emails with regard to your services are much more likely to trust you enough to buy from you for the first time, as well as to return to you again.<\/p>\n So, if you haven\u2019t built a subscriber base yet, you are probably missing out on much larger profits.<\/p>\n Table of Contents<\/p> Building email lists is hard. First off, you need visitors who are genuinely interested in whatever you are offering, be that a product or a service. Once they\u2019ve landed on your site, you will have to convince them to give you their email addresses.<\/p>\n In an attempt to gather visitors’ email addresses, a lot of people resort to popups. The primary downside of this approach is that it\u2019s been employed by almost everyone else over the last 10 years. It’s been so overused that it annoys visitors so much that they often end up leaving for good.<\/p>\n Today, we will show you several efficient email subscriber-winning techniques that will help you get the job done.<\/p>\n Offering customers a value-added product or service can help increase subscription rates.<\/p>\n The science behind this is as follows: there\u2019s no reason why first-time visitors should trust you and give you their email addresses straight away. This is why the very content that they see on your website is very important.<\/p>\n That said, if you offer them something useful for free, there\u2019s a big chance that they will be willing to give you their email addresses in exchange for access to it.<\/p>\n The popular blog Backlinko adopted this approach and saw a 785% increase in conversion rate<\/a>. Robbie Richards used content upgrade popup<\/span>s to achieve<\/span> a 353% boost in monthly subscribers<\/a>.<\/p>\n Good tools for creating content upgrade popups are Thrive Leads<\/a>, Sumo<\/a>, and OptinMonster<\/a>.<\/p>\n The fastest way to take advantage of<\/span> this value-added approach<\/span> is to convert your most popular or most useful posts into ebooks and to start<\/span> offering<\/span> them for download. There are multiple plugins and online services that can get the job<\/span> done\u00a0<\/span>– Anthologize<\/a>, PDF & Print<\/a>, Beacon<\/a>, etc.<\/p>\n One smart way to collect your visitors’ email addresses is to trigger a popup once they’ve reached the end of your article.<\/p>\n This way, instead of interrupting their on-site browsing experience from the start, you will let them check out your content, which is the main reason they’ve come to your web page in the first place.<\/p>\n Your chances of converting visitors into subscribers after you\u2019ve let them read your article in its entirety will be much higher. And seeing a popup after having spent some of their time on your website will not be so annoying.<\/p>\n You can try the WP Subscribe Pro<\/a> WordPress plugin,<\/span> which is perfect for creating<\/span> neat, customized popups.<\/p>\n A similar approach is to show the popup after the visitor has scrolled through the majority of your page. You can set an<\/span> exact percentage<\/span> using<\/span> tools like SumoMe\u2019s Scroll Box<\/a>.<\/p>\n Another tactic that is similar to the first one is to ‘approach’ your visitors prior to their leaving your website. Again, we have to be sure that they\u2019ve finished reading everything.<\/p>\n The best way to entice leaving visitors to subscribe is to offer them some sort of a product or service promo that is somehow related to your website, be that a free ebook, a free call, a webinar, etc.<\/p>\n Probably the best way to implement this tactic is to use<\/span> the OptinMonster<\/a> WordPress lead generation plugin. They even have a collection of case studies<\/a>, which shows<\/span> how well their plugin works when used<\/span> properly.<\/p>\n Just as an example, the guys at WPBeginner have <\/span>managed<\/span> to boost their subscriber rate by 600%<\/a> using Optin Monster’s exit-intent feature.<\/p>\n If you manage to grab your target audience’s attention, you’ll end up with a lot more email subscribers. Probably the best way to achieve this is to offer a giveaway.<\/p>\n This marketing strategy has been steadily gaining in popularity in the last few years. Bryan Harris from Video Fruit has<\/span> managed to get 2,239 emails in 10 days<\/a> through a giveaway contest.\u00a0 Josh Earl, on the other hand, has<\/span> gathered more than 60,000 emails<\/a> in ten days.<\/p>\n Here are the steps you should follow for best results:<\/p>\n However, giveaways have one downside – you will also attract ‘subscribers’ who are interested in the free prizes only.<\/p>\n That shouldn\u2019t be a problem, especially if you\u2019re willing to offer something that your potential customers might actually like. Mind you that this is a long-term investment in your online popularity.<\/p>\n What if instead of putting<\/span> your subscription <\/span>box at<\/span> the bottom of the page, you place<\/span> it at its very<\/span> top? Could it perhaps lead to an increase in subscriptions by a whopping 709%<\/a>? Could it lead to 35% more subscribers each week<\/a>?<\/p>\n Yes, it could, when done right.<\/p>\n Aside from moving the subscription box to the top of the page, you should also create a nice banner for it and offer your visitors something of value when they subscribe.<\/p>\n The more content-related the offer is, the better your subscriber rate will be. Remember – your visitors have come to your website because of your content, so don’t offer them something completely unrelated.<\/p>\n One thing you will notice after seeing the above-mentioned ‘upside-down page’ examples is that visitors aren\u2019t asked for their email addresses outright. Instead, they are offered something of value, related to the page they have visited.<\/p>\n And in both examples, visitors are not asked for their email addresses until they\u2019ve actually clicked on the offer in the banner.<\/p>\n At this point in the process, they are already clearly interested in your offer and will gladly give you their email address.<\/p>\n Instead of having multiple subscription forms sprinkled around your website, why not have a special page dedicated to just one form?<\/p>\n This approach allows you to replace the sometimes intrusive subscription boxes with CTA elements urging visitors<\/span> to take a look at your dedicated landing page. You can also use something like the Hello Bar<\/a> to promote your landing page everywhere on your website.<\/p>\n5<\/strong> effective<\/strong> strategies <\/strong>for getting<\/strong> more email subscribers<\/strong><\/span><\/h2>\n
![\"5](\"https:\/\/reseller-hosting-themes.com\/wordpress\/wp-content\/uploads\/2017\/12\/5-email-strategies.jpg\")
<\/p>\nStart offering content upgrades<\/strong><\/span><\/h3>\n
![\"content](\"https:\/\/reseller-hosting-themes.com\/wordpress\/wp-content\/uploads\/2017\/12\/content-upgrade.png\")
<\/p>\nTrigger<\/strong> a popup when<\/strong> a<\/strong> visitor reach<\/strong>es<\/strong> the <\/strong>bottom<\/strong> of your<\/strong> content<\/strong><\/span><\/h3>\n
![\"end](\"https:\/\/reseller-hosting-themes.com\/wordpress\/wp-content\/uploads\/2017\/12\/end-of-page-pop-up.png\")
<\/p>\nEngage visitors when they start to leave<\/strong><\/span><\/h3>\n
![\"Exit](\"https:\/\/reseller-hosting-themes.com\/wordpress\/wp-content\/uploads\/2017\/12\/exit-strategy.jpg\")
<\/p>\nCreate\u00a0a giveaway<\/strong><\/span><\/h3>\n
![\"giveaway\"](\"https:\/\/reseller-hosting-themes.com\/wordpress\/wp-content\/uploads\/2017\/12\/giveaway.jpg\")
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Turn your page upside down<\/span><\/h3>\n
![\"upside](\"https:\/\/reseller-hosting-themes.com\/wordpress\/wp-content\/uploads\/2017\/12\/upside-down.jpg\")
<\/p>\nPut your subscription form on a dedicated landing page<\/span><\/h3>\n
![\"subscribe\"](\"https:\/\/reseller-hosting-themes.com\/wordpress\/wp-content\/uploads\/2017\/12\/subscribe.jpg\")
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![\"Which](\"https:\/\/reseller-hosting-themes.com\/wordpress\/wp-content\/uploads\/2017\/12\/which-method-works-best.jpg\")
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