2017’s best free Rich Snippets plugins for WordPress

2017's best free Rich Snippets plugins for WordPressRich Snippets allow your article to stand out in the Google search results.

They can not only help you in bringing more traffic to your blog posts by increasing their visibility, but also boost the click-through rate.

And a higher click-through rate means more engaged visitors, that can easily be converted to customers.

What exactly are Rich Snippets?

The Rich Snippets are little add-ons to the meta title and description, that appear in the SERPs. They will contribute additional information for the page depending on its type – name of the author, overall rating of a product, an image, price, availability, etc.

Thanks to the Rich Snippets, users can easily determine if a particular search result is relevant to their query or not since they provide additional info about the post.

The incorporated markups help boost the click-through rate of the post by making it stand out.

Here is how Rich Snippets appear in the search results:

rich snippets example

Compare these two results – you will see that one of them clearly stands out with much more information. The result from CNET features rating with a clear star-based visual representation, the author of the review, and the price of the product.

Do Rich Snippets impact CTR?

The short answer is – yes.

There have been numerous studies on the subject, that corroborate these results. One of the most recent ones discovered that adding stars to product review pages increased the click-through rate by as much as 35%.

We can also go back in time all the way to 2011 when SearchEngineLand ran a study about the effect of Rich Snippets t which concluded that they helped increase CTR by 30%.

Hubspot boasts an even larger, 115% CTR boost after they’ve implemented Rich Snippets.

However, one thing to have in mind – Rich Snippets have no impact on SEO. This has been proven by all case studies, as well as directly by Google. At the same time, a boost in CTR by as little as 3% could result in a move up in the rankings, according to a Moz study.

So the key takeaway for you should be this – if you are already ranking well, implementing Rich Snippets should be high on your to-do list. If you are still fighting to get to page 1 or page 2 of the search results, Rich Snippets should not be your first priority. Instead, you can check our 9 WordPress SEO tips on how to rank better and drive more traffic to your website.

N.B. – even if you set up Rich Snippets for your site, it’s up to the search engines to choose if they will display them or not.

The best free Rich Snippet plugins for WordPress

Usually, setting up Rich Snippets requires modifying the code for each page. However, if you are running WordPress, you can take advantage of the multiple plugins that exist for that specific purpose.

Below, you will find our selection of the best free Rich Snippets plugins for WordPress.

All In One Schema.org Rich Snippets

All In One Schema.org Rich Snippets

Using All In One Schema Rich Snippets is quite simple – for each of your posts you select a topic and enter the required details, such as author, photos, location, ratings, product name, etc. depending on the topic you have chosen. This simple process is the reason this plugin has more than 70.000 active installations.

However, one thing to have in consideration – the All In One Schema Rich Snippets does not support automatic rich snippet generation for existing posts. This means that you will have to manually edit each page or post, something that is not practical for larger websites.

Rich Reviews

Rich Reviews

Rich Reviews is a plugin that is focused on one thing only – enabling your visitors to leave reviews for the products, featured on your website. And it allows you to create rich snippets, based on these reviews, drawing even more visitors to the associated product pages.

And while it’s very good at what it does, in the context of creating rich snippets, it’s limited to product reviews only. However, if your website allows customers to leave reviews, this plugin is definitely worthy of consideration.

Schema App Structured DataSchema App Structured Data

Schema App Structured Data is one of the best solutions when it comes to automatic rich snippet generation. Once activated, the plugin will scan your database and generate snippets for all your posts and pages, based on the information it finds. From there, you can further fine-tune the snippets in any way you want.

Schema App Structured Data is doing its job so well, it was recommended by Neil Patel when he covered structured data on his blog.

kk Star Ratings

kk Star Ratings

The goal of the kk Star Ratings plugin is to allow your visitors to rate your posts with… well, stars. Even though it sounds simple enough, this plugin offers a lot of ways in which you can customize it – from changing the number of stars shown by default to replacing the star icons with custom images.

You will also get a custom widget, that you can place in your sidebar in order to showcase your top-rated posts.

However, that’s pretty much it – if you wish to add additional elements to your rich snippets aside from ratings, you will need to look elsewhere.

Google SEO Pressor for Rich Snippets

Google SEO Pressor for Rich Snippets

The Google SEO Pressor for Rich Snippets is another plugin that offers to automate data generation for you. All you have to do is select the type of posts or pages you have, and it will do the heavy lifting by itself. It also works with customs posts and products and supports all snippets, as recommended by Google.

It works great if your posts are only about one type of content, for example – events. But if your website features multiple types of posts, you will have to go in and manually review them, to make sure that they have the correct data.

WP Product Review

WP Product Review

WP Product Review is another plugin that is great if your website is built around product reviews. It will help you integrate user reviews, ratings, pros and cons and tons of other useful features, that a review sites needs. It will also help you build rich snippets on a post per post basis.

However, if you have posts other than product reviews that you want to activate rich snippets for, you may have to look elsewhere.

Don’t forget to test your pages

We can’t really stress that last part enough. No matter if you use an automated plugin, if you’ve entered things by hand or if you’ve implemented rich snippets all on your own – test them out.

The best tool for the job is the Structured Data Testing Tool by Google. It’s dead simple to use – just submit your URL and it will tell you if there are any errors on the page.



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